Our company offers products focused on the canadian market taste, since according to the POM Report (Operation Market Plan) Canadian people is characterized by a healthy lifestyle that cares about their fitness, organic products and they are open to try new exotic products from other countries in the world.
Our model of business is mixed, on one side is B2B, since our products will be sold to other stores that their core business is in selling natural, organic products. Along with that, we consider B2C, because we will offer our product directly to the consumers by using our webpage as a channel of distribution.